Terms of Use.

Who we are

Snowball Reach is a trading name of OEB Business LTD, a company registered in England and Wales (company number 17170588), registered office 66 Paul Street, London EC2A 4NA, United Kingdom. You can reach us at elvis@snowballreach.com.

For businesses

Our site and services are for businesses. When you sign up, you confirm you’re doing it for your business, not as a consumer, and that you’re at least 18.

Signing up

You sign up and pay through our payment provider’s checkout. Within 24 hours of signing up, we make your first 4 ads from the website or Facebook Page link you give us. Then there’s one setup, on a call with us or on your own with our guide, where you connect your Facebook Page and ad account and approve your ads.

To run our ads you’ll need a Facebook Page and at least $20 a day for ad spend. If your business can’t run our ads (no Facebook Page, a category we don’t take, or Meta won’t approve your account), we refund your first payment in full.

If you book a setup call, Calendly sends your confirmation and reminders by email, and by text if you add a number for text reminders when you book. The texts are only about your setup call, and they can’t receive replies. You can move or cancel the call with the link in your email from Calendly.

The service

Our ads service is $249 a month (US dollars), unless your order says otherwise. There’s no setup fee. We make ads for your business, each an image with a headline, text and a button, and run them on Facebook and Instagram in your own ad account. We keep making and testing new ads for you, and we decide which ones run.

We make your first ads from your website or Facebook Page, then from what you tell us at setup and the photos you send. We send your first ads to Meta within 24 hours of your setup. Meta reviews every ad before it runs, which usually takes up to a day.

You look over your first set of ads before they go live. After that we make and launch ads without asking you to approve each one. Tell us anytime if you want an ad changed or switched off.

Ad spend is separate from our fee. You pay Meta directly, on your own card, for the ads we run: at least $20 a day. We set the daily budget you agree with us and don’t raise it without asking you.

People who respond to an ad fill in a form inside Facebook or Instagram. We reply to each lead automatically in your business’s name and send you each lead by text and email. Contacting your leads, selling to them and looking after your customers stays with you. Each month we send you a report on your leads, cost per lead, ad spend and reach.

The service doesn’t include websites or landing pages, organic posts, video shoots, other platforms such as Google or TikTok, or strategy work beyond the ads, unless we agree it in writing. We don’t take on ads for jobs, housing or financial products, or ads that would need medical or financial promises.

Our two guarantees

Love your first 4 ads. If you don’t love your first 4 ads, tell us by email before your first ad goes live and we refund everything you’ve paid us, in full. You can ask us to change them first if you’d rather. Once an ad is live, the 30-day guarantee below is the one that applies.

At least 10 leads in 30 days. If our ads bring you fewer than 10 new leads in the 30 days after your first ad goes live, we refund everything you’ve paid us, in full, whether that’s one month or a prepaid quarter. A lead is a person who fills in the form, messages or calls from one of our ads and leaves a name and a way to reach them. The same person counts once. Meta records every lead, so we both see the count.

The 30-day guarantee needs you to keep at least $20 a day of ad spend running for the full 30 days, keep our access to your Facebook Page and ad account, leave the ads running without pausing or editing them, and keep your ad account in good standing with Meta. It covers our fee only: ad spend is paid to Meta and isn’t refunded. It’s a guarantee on leads, not on sales or customers. There’s one of each guarantee per business.

To claim the 30-day guarantee, email elvis@snowballreach.com within 7 days of day 30. Later payments aren’t refundable, and you can cancel future months anytime.

Paying and canceling

You pay monthly in advance, or for three months at a time if you choose the prepaid quarter, through our payment provider. There’s no minimum term. You can cancel future months anytime by emailing elvis@snowballreach.com. Your service then runs to the end of the period you’ve paid for, and you won’t be charged again.

Apart from our two guarantees and the refund described in Signing up, payments aren’t refundable, including for part of a month.

Your account and your content

We run your ads through your own Facebook Page and ad account. You give us access through Meta’s own settings, so no password changes hands, and you can remove it at any time. Removing it stops the ads. The ad account, its data and your leads are yours.

You confirm that you have the right to use the photos, logos and other material you send us, and that what you tell us about your business, prices and offers is accurate.

Once paid for, the ads, text and designs we make for you are yours to use however you like, including after you cancel or use the guarantee. We keep our own templates, methods and know-how, and may use them for other clients, but we don’t use your photos or your business’s details in anyone else’s ads. We’ll only show your ads or results as examples of our work with your permission.

The people who respond to your ads give their details to your business. We handle those details only to pass them on to you, reply on your behalf, and report on them. How you contact your leads, and following the privacy and marketing rules that apply to your business, stays with you.

Facebook and Instagram are run by Meta under its own terms and advertising policies. We follow them, but we don’t control how Meta reviews or shows your ads, what it charges you, how it changes its features or how it treats accounts. We aren’t part of, or endorsed by, Meta.

Results and figures

“Ad accounts spending up to $1.3M a month combined” refers to ad accounts the founder has sat inside at other businesses, added together, not to Snowball Reach’s clients. These figures show what has been done, not what you’ll get.

The example and sample ads on our site are for made-up businesses, and the leads shown beside them are made up too. They show how we build ads; they aren’t client work.

Your results depend on your business, your offer, your prices, your area, your ad budget and how quickly you contact your leads. Apart from the 30-day guarantee, we don’t promise any number of leads, sales or customers, or any cost per lead or return on ad spend.

Using this site

You’re welcome to view and share pages of this site. Please don’t copy or reuse our content, designs or code without our permission, and don’t misuse the site, for example by trying to break into it, overload it or scrape it.

We try to keep the site accurate and available, but it’s provided as it is, and we may change or withdraw any part of it at any time. Links to other sites, such as Calendly, Google Meet and LinkedIn, are there for convenience; we don’t control those sites.

Our responsibility to you

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law doesn’t allow us to limit.

Otherwise, we’re not responsible for loss of profits, sales, business, revenue, opportunity or data, or for indirect losses. For this site, our total liability to you is limited to £100. For the service, our total liability to you is limited to what you paid us in the three months before the claim.

Law and disputes

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute about them.

Changes to these terms

We may update these terms. The version on this page, with the date at the top, applies. If you’re a client and a change affects your service, we’ll tell you before it applies.

Contact us

elvis@snowballreach.com
OEB Business LTD (trading as Snowball Reach), 66 Paul Street, London EC2A 4NA, United Kingdom.