Legal
Cookie Policy.
Last updated November 11, 2026
This explains the cookies and similar technologies our website uses, what they do, and how to control them. Cookies are small files a website stores in your browser. Similar technologies include pixels and browser storage (local and session storage).
Snowball Reach is a trading name of OEB Business LTD, a company registered in England and Wales (company number 17170588), registered office 66 Paul Street, London EC2A 4NA, United Kingdom. Questions: elvis@snowballreach.com.
What we use, in short
- The Meta Pixel, to see which ads lead to sign-ups and to show our ads to people who’ve visited our site.
- Browser storage set by our own pages, to remember the setup call you booked, keep the tags from the ad you clicked, and count your booking and sign-up once.
- Fonts from Google, which load from Google’s servers. Google doesn’t set cookies for fonts, but it does receive your IP address when they load.
- The video player’s cookie and storage (Vidalytics), for the video on our welcome and watch pages.
- Calendly’s cookies, in the calendars on our home page and welcome page, and on Calendly’s own pages.
- Our payment provider’s cookies, in the checkout on our site, where you pay.
Our own pages work without cookies.
The full list
| Name | Set by | What it’s for | How long |
|---|---|---|---|
_fbp | Meta Pixel, on our site | Recognizes your browser so Meta can measure our ads and show them to people who’ve visited. | Up to 90 days |
_fbc | Meta Pixel, on our site | Remembers that you arrived straight from a Facebook or Instagram ad (Meta’s click ID), so a sign-up can be matched to the ad. Only set if the ad link brings you to our site. | Up to 90 days |
Meta cookies, such as fr | Meta, on Meta’s own sites | If you’re logged in to Facebook or Instagram, Meta may use its own cookies to link visits to your account for ad measurement and targeting. | Set by Meta. See Meta’s cookie policy |
sr_booking, sr_booked, sr_utm, sr_lead_…, sr_visit | Our site (browser storage) | Remembers the setup call you booked (its time, your name and email), so the welcome page can show it. Keeps the tags from the ad you clicked, and counts your visit and your booking once. | Until you sign up or close the tab |
sr_purchase_… | Our site (local storage, welcome page only) | Notes that your sign-up has been counted, so it’s only counted once. | Until you clear it |
sr_welcome_view, sr_setup_booked, sr_guide_open | Our site (session storage, welcome page only) | Note that you’ve seen the welcome page, booked your setup call or opened the setup guide, so each is only counted once. | Until you close the tab |
vidalytics_uid, vidalytics_sid, vidalytics_video_… | Vidalytics, the player for the video on our welcome and watch pages (one cookie, plus local and session storage) | Tell a first visit from a return visit, and measure whether the video was played and how much of it was watched. | The cookie: about 30 days. Session storage: until you close the tab. Local storage: until you clear it |
| Calendly cookies | Calendly, in the calendars on our home page and welcome page, and on Calendly’s own pages (where you book, move or cancel your setup call) | Make Calendly’s pages work. Calendly may also use its own analytics. | Set by Calendly. See Calendly’s cookie notice |
| Payment provider cookies | Our payment provider, in the checkout on our site and on its own checkout page | Make checkout work and help prevent fraud. | Set by the provider. See its cookie policy on the checkout page |
Meta and your choices
Our site uses the Meta Pixel, a piece of code from Meta Platforms. Third parties, including Meta, may use cookies, web beacons and other storage technologies to collect or receive information from our website and elsewhere on the internet, and use that information to provide measurement services and target ads. For us, that means seeing which ads lead to sign-ups, and showing our ads to people who’ve visited our site.
The pixel tells Meta when you pick a time, when you book a setup call and when you start the checkout. It isn’t sent your name, email address or business name. When you land on our welcome page after paying, it tells Meta you signed up, with the amount. Meta also uses the information it receives under its own privacy policy.
You can opt out of this use of your information for ad targeting:
- In Facebook or Instagram: go to Accounts Center, then Your information and permissions, then Your activity off Meta technologies, and review your ad preferences.
- With industry opt-out tools: aboutads.info/choices (US) and youronlinechoices.eu (UK and Europe).
- In your browser: block or delete cookies and site data, or block third-party cookies.
- By asking us: email elvis@snowballreach.com and we’ll stop using your information for our advertising.
How to control cookies
Most browsers let you block or delete cookies and site data, block third-party cookies only, or browse privately, in their privacy or security settings. Blocking third-party cookies stops Meta’s own cookies working on our site.
If you block cookies and storage, the site still works.
More information
Our Privacy Policy explains how we handle personal information and your rights. Meta’s cookie policy and Calendly’s cookie notice cover the cookies they set.
We’ll update this page when the cookies we use change, and change the date at the top.